Estee Lauder - 729 Words

Introduction Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The companys headquarters are in New York City. It was founded in 1946 by Estee Lauder and her husband Joseph Lauder. Her first step was to convince Madison Avenue to carry her product but she failed. Then she started her business by selling the product directly to the customers. With that success she began to target the high-class customers by selling the product exclusively through boutiques and department store. In 1948, Estee Lauder establish her first department store in New York. The next 15 years the products were selectively distributed in other stores in United States. And in 1960 the company†¦show more content†¦Moreover, the current vision statement does not provide a foundation for developing a comprehensive and clear mission statement which is pivotal to strategic management. Mission Statement We are a family company committed to working together with uncompromising ethics and integrity. We strive to always: * Provide customers with innovative cosmetic products of the highest quality. * Deliver outstanding service by treating each individual as we ourselves would like to be treated. * Create an environment that fosters personal growth and well being. * Build partnerships with our suppliers, retailers and colleagues based on fairness and trust. * Enhance our reputation of image, style and prestige. * Pursue profit, but never at the expense of quality, service or reputation. * Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers. * Be responsible citizens in every community we serve. Element | Component | Comment | 1 | Customer | Yes | 2 | Product of Services | Yes | 3 | Markets | No | 4 | Technology | No | 5 | Concern for survival, growth and profitability | Yes | 6 | Philosophy | Yes | 7 | Self-Concept | Yes | 8 | Concern for public image | Yes | 9 | Concern for employees | Yes | Strategies Deliberate StrategiesShow MoreRelatedEstee Lauder9709 Words   |  39 PagesEstee Lauder Study Case Estee Lauder CASE STUDY ANALYSIS STRATEGIC MANAGEMENT (MGT 658) Prepared by: ACKNOWLEDGMENT Alhamdulillah, first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly andRead MoreEstee Lauder3637 Words   |  15 Pagescome with a promise to uphold the finest standards of excellence. Through extensive research and stringent product evaluation, we are pleased to bring you skincare, makeup and fragrance products that are both gentle and highly effective. Founder: Estee Lauder, the founder of the $8 billion company that bears her name, started her business with four skin care products and a simple premise: that every woman can be beautiful. Principles: We are dedicated to working together with uncompromising ethicsRead MoreEstee Lauder: Integrated Marketing Communications plan4637 Words   |  19 PagesExecutive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauders integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect thatRead MoreConsumer Behaviour: Estee Lauder3313 Words   |  14 Pagescompanies such as Coca Cola, Estee Lauder Companies Incorporation (Estee Lauder) and many others. Estee Lauder is a globally recognized manufacturer and marketer of prestige skin care, makeup, and fragrance and hair care products. Estee Lauder founded the Estee Lauder Company in 1946 and it’s headquarter is located in Midtown, New York. Estee Lauder comprises of popular brands such as Estee Lauder, Clinique, MAC Cosmetics and many other s. According to Estee Lauder (2011), the purpose of AdvanceRead MoreEstee Lauder Case 1 Analysis2757 Words   |  12 PagesFactor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products;Read MoreEstee Lauder Companies : Ethical Strategy Analysis9260 Words   |  38 Pages------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry, environment, etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethicsRead MoreThe Estee Lauder Company Inc.1323 Words   |  6 PagesThe Està ¨e Lauder Companies Inc. is an American manufacturer and marketer of prestige makeup, fragrance, hair care products, and skincare. The company operates in the Americas, Europe, Africa, Asia Pacific, and the Middle East. The headquarters are located in New York City, New York and have about 44,000 people as of June 30, 2015 (Marketline, 2016). Mrs. Estee Lauder and her husband, Joseph Lauder, founded the company in 1946. The brand was launched with the following four products: super rich all-purposeRead MoreEstee Lauder : A Global Leader Essay1813 Words   |  8 Pages Estee Lauder has been a global leader in the beauty industry since the late 1940’s. Their astounding attention to detail and priority to transformative products and experiences help individuals express their own sense of beauty. Estee Lauder is a company that solely focuses on high quality make up, skin scare, fragrance and haircare with a globally diverse portfolio of 25+ brands sold in 150 countries. Their desire to constantly push the boundaries of what their clientele expects isRead MoreEstee Lauder8344 Words   |  34 Pages1.0 INTRODUCTION 1.1 COMPANY’S BACKGROUND Estee Lauder Company was founded in 1946 by Estee Lauder and her husband Joseph Lauder. It is a manufacturer and marketer of four cosmetic product lines, which include skin care, makeup, fragrances and hair care products in the world. In U.S. prestige cosmetics category, Estee Lauder Companies has a market share of about 46 percent. In 1948, Estee Lauder established their first department store account with Saks Fifth Avenue in New York. During the nextRead MoreEstee Lauder6308 Words   |  26 PagesEstee Lauder Companies, Inc. 1.0 Overview (Chronology) Estee Lauder, the founder of what is now a major cosmetics empire, started her business with a single jar of face cream that was mixed by her uncle, a chemist. Today, based in New York City, Estee Lauder is a manufacturer and marketer of four cosmetics product lines, like skin care, makeup, fragrances, and hair care products. These products are sold in over 130 countries and territories under different brand names, such as Estee Lauder, MAC